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Decide how much the name should explain
A descriptive agency name can establish the service quickly. A distinctive brandable name can create more personality and make future service expansion easier.
Consider founder-name dependence
Founder surnames can convey expertise but may make future ownership changes or team expansion harder. A separate brand can be easier to scale.
Make the domain easy to repeat
Agency leads often come through referrals. If a client cannot say the domain confidently to someone else, the name is working against the acquisition channel.
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