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Choose a brand that survives product expansion
Avoid tying the company name so tightly to one feature that the brand becomes misleading after the product suite grows.
Test the domain in a sales conversation
Say the web address aloud at normal speed. A prospect should be able to type it without asking whether a word is plural, hyphenated, or unusually spelled.
Use modifiers only when they feel intentional
A short get-, use-, or try-style modifier can work for a software brand, but compare it with the cost and clarity of the exact domain.
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