Exact-match advantages
A descriptive domain can make the subject immediately obvious and may be useful in markets where category clarity is more important than distinctiveness.
Brandable advantages
A distinctive domain can support broader positioning, reduce similarity with competitors, and remain useful as the company expands.
Do not treat the domain as an SEO shortcut
Search performance depends on the usefulness, reputation, technical quality, and relevance of the site as a whole. Buying an exact-match domain is not a substitute for building a strong business and website.