Exact matches reduce explanation
When the spoken brand and web address are identical, referrals and direct navigation are simpler. That matters more for brands that expect offline mentions, podcasts, events, or word-of-mouth.
Modifiers can be legitimate
A short word such as get, try, use, or a category modifier can work if it sounds intentional and does not create confusion with another active brand.
Watch the matching .com
If another company owns the exact .com, assess whether users are likely to visit it by mistake or assume the businesses are connected.